Two weeks ago, we officially welcomed the newest member of the Release Series line into the Scion family – the tC RS 8.0. As part of its unveiling, we showcased a new video detailing all of the mods we packed into each and every one of the limited edition 2,000 tC RS 8.0s that will be hitting the streets. Now, we’re here to bring you exclusive behind the scenes coverage of all the work that went into filming the two and a half minute spot.
The tC RS 8.0 is the product of Scion’s latest collaboration with design studio Five Axis and Toyota Racing Development (TRD). Troy Sumitomo, the founder of Five Axis, has had a long relationship with Scion dating as far back as his work on the Scion T2B concept in 2005. For the tC RS 8.0, Troy and the Five Axis team served as the inspiration for the full FIVE:AD RS aero kit it comes wrapped in.
Director Simon Needham (pictured pointing out lighting placement) of ATTIK creative agency was, of course, on hand as an active participant throughout the shoot. Needham has worked with Scion in the past, his previous work including both the ‘Zeus’ campaign for the previous Release Series run, as well as the currently airing Scion FR-S ads.
Although the full length video only clocks in at two and a half minutes, an entire day’s worth of work went into not just filming, but also preparing both the set and the car itself. The tC RS 8.0 was meticulously detailed inside and out between each scene to keep it looking its absolute best for the camera. Each shot went through several passes to get everything from the angle and the movement speed just right.
Being on-set was a great experience, and we’re proud of how the final video turned out. The entire crew was fantastic and did everything they could to help the tC RS 8.0 put its best foot forward. Likewise, everyone here at Scion was stoked to be part of what we think is one of the best Release Series models we’ve put out to date.
We hope you enjoyed this behind the scenes look at the tC RS 8.0 video. Visit http://www.scion.com/tCrs/ to watch the final video and get more details on the car itself!