As part of our new Make Every Second Count campaign, director Doug Pray helped us put together a series of short films focusing on individuals who spend every moment of every day following their passion. We’ve had the chance to work with Doug on previous projects like Scion Magazine 15 and the Scion Music(less) Music Conference, so we knew going in that he would be the best person to help us express our vision of what it means to Make Every Second Count.
Each of the five films in the series follows a different subject as they take us through the minutiae of what’s for them, a typical day: Lisa Nativo shuttling around ingredients for new food truck business in a Scion xD, Levi Maestro in a Scion FR-S filming scenes around the city for his online show, chef/food activist Bryant Terry using a Scion iQ to transport produce from his garden , cycling enthusiast and shop owner Danny Farahirad hauling his bike in a Scion xB, and music promoter Travis Hayes Busse using a Scion tC to travel to new venues.
Through their narration, the series gives us a chance to learn how they developed an interest in each of their respective industries, the steps they took to making a career out of those interests, and the satisfaction they’ve found as a result of making that leap. Along the way, we also see how each of their Scion models help move them through their day.
The new 30 second commercial spots are available for viewing below, and all five of the full vignettes are available to watch at the Scion YouTube channel. Be sure to check back in over the course of the next few weeks for more info about our Make Every Second Count series!