At Scion, we’ve long thought of our cars as more than just a means of transportation. The products we build are not just common sense, but for many of our owners, they’re also vehicles for expressing their individuality and lifestyles. Accordingly, we were thrilled to have the opportunity to team up with Blick Art Materials to turn the Scion iQ into a literal canvas for their back-to-school Blick Madness Event.
Held late last year over a two month period, Blick Madness made its way to 70 college campuses across the country, as well as all 38 Blick locations nationwide. At each of the events, participants were able to decorate their own Scion iQ displays while enjoying live music, games, festivities, and giveaways. Select Blick stores even took delivery of wrapped Scion iQs, allowing visitors the chance to put their own spin on the car with a fresh coat of paint.
Participants also had the chance to enter to win one of two Scion iQs by entering the sweepstakes either in store, or at any of the Blick Madness events. Entries for the drawing were divided into two pools – one for the general public, and another one specifically for students. The winner of the general drawing came from an entry in New Mexico, where the car was delivered in late December. Meanwhile, Morgan Beem, a graduate student at the Savannah College of Art & Design, was selected as the winner from the student drawing. As part of Morgan’s contest win, her school will also be receiving $5000 to support their annual scholarship gala.
The event was a huge success, and we were especially thrilled to see the huge variety of designs created using the Scion iQ as a canvas. Check out our images below for a look at some of the creations from Blick Madness!