Behind the Scenes with the New 2014 Scion tC

As you’ve likely heard by now, the new 2014 Scion tC was unveiled last week at the New York International Auto Show. We’ve detailed the changes we’ve made in a previous post about the 2014 Scion tC, but what we haven’t talked about yet was how we got the car ready for its reveal.

Months before the car was shipped out to New York, it was shuttled off to an undisclosed location in order for us to prepare all of the photos, videos, and other materials in time for the show.

It was here that our photographers and video team got their first look at the car that would go on to turn heads at NYIAS. Over the course of several days, the team spent hours meticulously detailing and capturing the new features on the car from every conceivable angle.

Those angles included shots of everything from the newly designed 18” wheels that come standard on the 2014 Scion tC…

…to the new, more aggressively styled headlamps, fog lights, and lower grille…

…back to the rear bumper, LED taillights, and available spoiler on the back of the car.

The 2014 Scion 10 Series tC also made a guest appearance in the studio, however, photography on that car wouldn’t begin until later in the week. Its time in there on that day was spent primarily prepping the Scion 10 Series tC and getting it cleaned for its shoot.

Photography of the video continued for several days, as shots were taken, retaken, and retaken again to ensure that the final images would be picture perfect.

All throughout, the photography team showed incredible dedication to their craft. The final pictures turned out even better than we had expected thanks to their hard work, which helped our press conference at NYIAS go as smoothly as possible.

Want to see the final photos? Head over to http://www.scion.com/cars/tC2014/ to learn more about the car, and check out the new 2014 Scion tC!

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