The 2014 Scion tC “King of the Coupe” Commercial

Scion sincerely apologizes to members of the bicycling community that might have been offended by a recent advertisement. It was certainly not our intention to do so as Scion has great respect for bicyclists. Scion is sensitive to your opinion and in response, has made the decision to remove the advertisement.

Your feedback is appreciated as it is through communications such as yours that we become aware of our customers’ expectations and reactions. It also provides us with valuable insight when developing future advertising strategies.

If you have any further questions or comments, call us toll free at 1-866-70-SCION, Monday-Friday 5am-6pm PST and Saturdays 7am-4pm PST.

Thank you for your interest in Scion.

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