The 2014 Scion tC “King of the Coupe” Commercial

Scion sincerely apologizes to members of the bicycling community that might have been offended by a recent advertisement. It was certainly not our intention to do so as Scion has great respect for bicyclists. Scion is sensitive to your opinion and in response, has made the decision to remove the advertisement.

Your feedback is appreciated as it is through communications such as yours that we become aware of our customers’ expectations and reactions. It also provides us with valuable insight when developing future advertising strategies.

If you have any further questions or comments, call us toll free at 1-866-70-SCION, Monday-Friday 5am-6pm PST and Saturdays 7am-4pm PST.

Thank you for your interest in Scion.


Scion and its designees shall have the right to remove any User Content at any time, without notice and for any reason, including but not limited to, content that violates the terms of this Site or is otherwise objectionable, in Scion's sole discretion.

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  • Cleotalk

    What an offensive ad! As a Scion owner & Toyota employee I am embarrassed by the portrayal of cyclists as obstacles. What is wrong with the advertising people at Scion? Aren’t they aware that bicycles are vehicles & have a right to use the roads? What do i tell my friends when they ask why the company i work for hates cyclists? The sooner this ad is pulled, the happier I’ll be