Scion Refreshes Scionracing.Com - Site provides rare up close look at driving team
Scion's racing website (ScionRacing.com) will undergo a transformation on April 8, 2008, to include more captivating features and components. The additions are aimed at substantially enhancing Scion Racing enthusiasts' experience with the drivers and their cars. ScionRacing.com will integrate flash with many new features.
Upon entering the site, viewers will quickly identify how racing has become an integral part of the Scion brand. The three categories of racing highlighted include drifting, drag racing, and time attack and road racing. The Scion team is impressive including drifter Ken Gushi, drag racers Leslie Armendariz, Christian Rado, Kenny Tran, and Gary White, along with time attack and road racers Dan Gardner and Gary Sheehan.
Scion understands that many racing enthusiasts long for a more in depth knowledge of drivers, particularly because it is rare to really see what is happening inside a car during a race. As a result, the enhanced Scion site will give viewers a more comprehensive look at each driver, and include not only bios but also a media gallery of drivers and teams, racing schedules, and a forum for fans to ask questions directly to the drivers. And for diehard fans who need more - the site comes complete with a Scion Racing gear store.
The decision to implement these changes reflects Scion's increased commitment to the racing community.
Scion partnered with DHAP Digital, Inc. for the redesign of ScionRacing.com.