Scion Motivate Event Kicks Off This Week in Los Angeles

When the Scion Motivate was announced in October of last year, we had no idea what to expect. All we knew going in was that we wanted to find young entrepreneurs who were following their passion, and help them turn it into a full time profession. During the ensuing months, we received nearly 1500 outstanding submissions from people across the country, ranging from artists and designers, to restaurateurs and retailers.

Needless to say, everyone at Scion was thrilled to see the sheer number of budding small businesses that were born out of their owners’ commitment to Making Every Second Count. Although this left us with the unenviable task of having to pare those submissions down to just 50, we think the ones we’ve selected as semi-finalists do an exceptional job of representing what the program is all about.

It’s been a long journey here, but we’re finally ready to kick off the Scion Motivate event in Los Angeles. The semi-finalists will be attending a three-day workshop where they’ll have the chance to engage with speakers from a variety of different industries, and work with them to revise their business plans. From there, we’ll ultimately choose 10 winners to receive mentorship from industry experts, $10,000 and a Scion model of their choosing.

The following is a select list of some of the panelists that will be speaking to the 50 semi-finalists at the Scion Motivate event. Below it, you’ll also find a video detailing the importance of mentorship and the role it plays in establishing one’s self.  Visit for mote details.

James Friedman
A graduate of Brooklyn Law School, James Friedman combines over fifteen years of music industry and marketing experience with a legal education rooted in intellectual property law, a busy schedule as a DJ, and an entrepreneurial streak that has seen him co-found and launch two independent record labels, as well as a music publishing company. Drawing from these diverse collaborative experiences, he brings a unique perspective to the intersection of art and commerce.



Kenton Parker
Los Angeles based Kenton Parker is an artist and designer. Gathering inspiration from popular culture and everyday life, Parker draws and paints a rich vocabulary of icons and motifs. He has maintained both a progressive edge and timeless style in all his work. Producing both design and fine art, Parker maintains a constant, provoking communication with his viewers.



Mahssa Taghinia
Mahssa holds fort in Los Angeles as part of the global B-Music collective and representative of the US branch of Finders Keepers Records. She is a curator, all around project & event coordinator for the label and handles sales & production. A selector of records of the 60s and 70s, Mahssa has DJ’d numerous events and toured around the world. Though her DJ sets are focused on “globally obscure recordings” she hosts parties of all styles of music, with NUIT NOIRE and CUREATION attracting global press. She is also owner of her brick and mortar shop in Los Angeles called Mount Analog.


Doug Pray
Director Doug Pray’s exuberant portraits of subcultures and maverick individuals have led him to three Sundance premieres, critical raves, and worldwide distribution. His feature documentaries include SURFWISE, SCRATCH, INFAMY, BIG RIG, HYPE!, and the Emmy-award winning ART & COPY. He has also directed dozens of commissioned short films and documentary style commercials for a wide range of clients, including Scion’s current “Make Every Second Count” campaign.  Born in Denver Colorado, Doug grew up in Madison, Wisconsin, and lives in Los Angeles where he attended UCLA film school. He is a member of the Academy of Motion Picture Arts & Sciences and The Directors Guild of America.



Levi Maestro
Levi Maestro made a viral name for himself by documenting his life, his way, with his widely popular online show ‘Maestro Knows.’ Shot, produced, and directed entirely by himself, ‘Maestro Knows’ enlightens viewers to worlds beyond their reach by not only bridging gaps, but cementing them as well.

We want to thank everyone who has joined us on the ride, and encourage you to continue following the passions that move you.


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