A Recap of Scion at the 2012 SEMA Show

Customization has been a core part of the Scion brand since its inception back in 2002, and the annual SEMA Show in Las Vegas is always a great opportunity for us to see what the tuning community is capable of doing with a canvas as open to modifications as our vehicles are. This year’s event turned out to be one of our largest showings ever, with upwards of 40 Scions being spotted on the Las Vegas Convention Center Floor.

We kicked the show off with a bang, with our newest model, the 2013 Scion FR-S, bringing home the Hottest Sport Compact Award on its first time out. On hand to accept it on our behalf was Jaycie Dane, the Scion Corporate Manager. The award is given to the vehicle that provides the best base for specialty equipment add-ons and creativity, and it was particularly exciting to receive because we can’t wait to see where the aftermarket ends up taking the FR-S.

The Scion Racing team also made a few waves at the 2012 SEMA Show as well, with the official unveiling of the Ken Stout Racing Scion FR-S that will be competing in next year’s Pirelli World Challenge series. Under its hood, the car pairs an FA20 boxer engine with an all-new TRD Supercharger that bumps its horsepower output up considerably. The KSR Scion FR-S will be piloted by Robert Stout, who has two national championships and four championships overall to his name.

And finally, we saw a wide variety of Scion builds out on the floor, including FR-S’ tuned by Evasive Motorsports, Meguiars, Cartel/MV Designs, and Fatlace. The Need for Speed Scion tC driven by Fredric Aasbo of Scion Racing was spotted in the Hankook booth, while the Scion Rally xD team was on hand to show off the all new Scion xD they’ve prepared for next season. We even caught a pair of modified Scion iQs out at the Sony display.

While it was a busy week overall, we were excited to see the very welcome reception the Scion FR-S received, as well as the overwhelming amount of praise it got. The tuning community’s quick embrace of the 86 platform makes us even more thrilled to call the FR-S a member of the Scion family of cars.


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