North American International Auto Show: Scion Press Conference Recap

Scion delivered some exciting announcements on January 9th, opening day of the North American International Auto Show. VP of Scion, Jack Hollis, was on hand to deliver the good news. In case you missed the coverage of the press conference, we have outlined Jack’s delivery here for you!

1. Scion First 86 Program

To get FR-S’s into garages of eager enthusiasts as early as possible, we have come up with an idea that should get the already 20,000 hand-raisers even more pumped up. Scion will launch a special program called “First 86”.
In the spirit of the AE86, Scion will give 86 lucky people the chance to be among the first to own the Scion FR-S. The selected 86 owners will take delivery of their car earlier than the rest, making sure that the die-hard driving enthusiasts get it first! In just a few days on January 12, starting at 12:00pm eastern time, anyone who wants the opportunity to own the FR-S before it goes on-sale to the general public has 8 hours and 6 minutes to submit their request at Make sure to submit your request on January 12! In addition to an early delivery, the First 86 will also get some really cool FR-S related gifts.


2. Pioneer Car Audio’s ‘BeSpoke’ Infotainment System Powered by Zypr

Scion buyers are the youngest in the entire automotive industry…and these young buyers demand the latest in in-car technology. Last year we made Bluetooth and HD Radio STANDARD in all of the Scion models…but with the insane speed of technology, techies are already hungry for more features…a desire to be connected.

We are happy to announce that the 2013 FR-S will not only be raising the bar in driving performance, but it will also take in-car technology to new heigh, as it will be the first car to feature Scion’s next generation connected infotainment audio system called BeSpoke, powered by Pioneer’s Zypr. The new BeSpoke system has some cool features that Scion owners are going to love:

  1. The ability to locate a friend on the map on your audio screen…send them a tweet to meet up for coffee via voice command, and then have a routing feature guide you to the café.
  2. Check your friend’s Facebook wall posts or recent tweets.
  3. Have access to hundreds of internet radio stations

3. FR-S drift car, GReddy Racing Partnership

Scion has been involved in racing from its beginning …from drag racing to road racing and even rally. But we probably have the most fun in the sport of drifting.

Some of you might have seen spy shots of that test car last week when Scion Racing’s own Ken Gushi was practicing at Laguna Seca. It’s come a long way since then.

Today we are extremely proud to introduce you to the latest member of the Scion family…the Scion Racing/GReddy Performance FR-S built to compete in the 2012 Formula Drift season!
This car has a few more horsepower than stock…a total of 600 to be exact…and over 500 pound-feet of torque.
Now we don’t expect that too many owners will take their FR-S to this level of extreme, but we do know that like all Scion vehicles, it will be pretty hard to find one that is left stock.


You can see the full press release at The Scion News Room is our direct outlet for all major press releases, product launches and other announcements. Check back often to get the most up-to-date press information, direct from Scion! You can also follow Scion on Twitter, Facebook, and be sure to visit the all-new!


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