The 2014 Scion tC “King of the Coupe” Commercial

Scion sincerely apologizes to members of the bicycling community that might have been offended by a recent advertisement. It was certainly not our intention to do so as Scion has great respect for bicyclists. Scion is sensitive to your opinion and in response, has made the decision to remove the advertisement.

Your feedback is appreciated as it is through communications such as yours that we become aware of our customers’ expectations and reactions. It also provides us with valuable insight when developing future advertising strategies.

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Thank you for your interest in Scion.


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  • Cleotalk

    What an offensive ad! As a Scion owner & Toyota employee I am embarrassed by the portrayal of cyclists as obstacles. What is wrong with the advertising people at Scion? Aren’t they aware that bicycles are vehicles & have a right to use the roads? What do i tell my friends when they ask why the company i work for hates cyclists? The sooner this ad is pulled, the happier I’ll be

The views and opinions expressed on this website reflect the author's point of view and not those of Scion, a marquee of Toyota Motor Sales, USA, Inc. The material shown on this website is for entertainment purposes only and is not intended to offend any organization, group or individual. © 2015 Scion, a marque of Toyota Motor Sales USA, Inc. All Rights Reserved. Scion is a registered trademark of Toyota Motor Corporation.